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Insights By Accel

Episode 

11

Demystifying fundraising

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As a first time startup founder, fundraising can seem overwhelming. Many have gone through the process without too much knowledge about who to raise funds from and how to go about the process — particularly as it relates to the Indian ecosystem.

Demystifying fundraising

In this podcast, Abhinav Chaturvedi from Accel demystifies fundraising and addresses most of the questions that are probably going through your mind as a first time founder. Here are the topics covered in this podcast:

Picking who to raise funds from

  • When should you start the fundraising process for your startup?
  • When is it good time to go to an Angel investor vs an institutional investor?
  • What’s the best way to reach your top investor choices?
  • What are the common avoidable mistakes that first time founders do while figuring out who to raise funds from?
  • Different types of companies — B2B vs B2C and any advice on how they should think about funding differently?

Tips on the fundraising process

  • What are the top reasons investors are compelled to invest in a particular startup?
  • What are some of the best pitches Abhinav has heard and funded — what stood out in those pitches?
  • From the first pitch to getting to a term-sheet —what to expect, what happens behind the scenes in a VC fund?
  • What are the common avoidable mistakes that first time founders do in the Fundraising process?

In the next two episodes, we are going to hear from a couple of entrepreneurs who have gone through this fundraising process a few times and tips from them for a first time founder. If there are any specific questions that are top of mind for you, please do share as a comment below or tweet us at @Accel_India

Accel shares such interesting entrepreneurial stories, with informative nuggets to run and scale your startup. Follow the links below and subscribe to our #AccelInsights Podcast Series using the following links: iTunes, Twitter@Accel_India, and the RSS feed.

Download Pitch Deck

We’re looking for the next generation of successful Indian marketplaces. If you’re an early-stage marketplace founder, apply now here or learn more about the #DecodingMarketplaces Startup Hunt.

We’d love to hear about your experiences with marketplaces. Let us share our learnings and build a better and stronger ecosystem. Write to us at seedtoscale@accel.com to be a part of the Accel family.

Jennifer Phan
Co-founder and CEO, Passionfroot

We’re building Passionfroot 1, an operating system for creators to manage their business.

We’re based in Europe and raised our $ 3.4m pre-seed round from Creandum and US angels such as Vlad (Webflow) and creators like Ali Abdaal.As we’re creating a new category and as the creator economy is global and mostly online, we’re building from Day 1 a global company and product that helps creators monetize around the world.

This brings a lot of complexities especially in terms of payments and taxes as our early users are based both in Europe and the US and deal with cross-border transactions.What are Do’s and Dont’s for European startups who have a global ambition and build products for a global customer base from Day 1. Anything you would do differently?

Krish Subramanian
Co-founder, Chargebee

Thanks @pjbouten! Love how you’ve thought about incrementally shaping a category with a focus on product and service, and only then thinking about getting the message out there vs the other way around.

And totally agree on the distinctions and overlaps both self-serve and enterprise motions share.

Community/Editorial, Relay

Thanks, PJ, for taking the time to address questions from the great vantage of shaping Showpad into a global, enterprise SaaS brand!


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