PitchCraft
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Episode
6
Meesho: The deck is a tool to build trust with potential investors
In the sixth episode of PitchCraft, Chandra Srikanth speaks to Vidit Aatrey, Founder and CEO of Meesho, and Elevation Capital’s Mukul Arora, as they deconstruct the company's first pitch deck. Vidit and Mukul discuss Meesho’s journey from being a tool for resellers to becoming an e-commerce marketplace, and the importance of finding the right investment partner.
Vidit says that having less capital at the start of their journey forced them to move fast, iterate quickly, and be intellectually honest. He adds that showcasing Meesho’s traction and performance in the pitch deck played a crucial role in building trust and credibility with investors. Both founder and investor stress the significance of customer-obsession and how this led to thoughtful decision-making and important pivots during the startup’s early journey.
We’re looking for the next generation of successful Indian marketplaces. If you’re an early-stage marketplace founder, apply now here or learn more about the #DecodingMarketplaces Startup Hunt.
We’d love to hear about your experiences with marketplaces. Let us share our learnings and build a better and stronger ecosystem. Write to us at seedtoscale@accel.com to be a part of the Accel family.
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We’re building Passionfroot 1, an operating system for creators to manage their business.
We’re based in Europe and raised our $ 3.4m pre-seed round from Creandum and US angels such as Vlad (Webflow) and creators like Ali Abdaal.As we’re creating a new category and as the creator economy is global and mostly online, we’re building from Day 1 a global company and product that helps creators monetize around the world.
This brings a lot of complexities especially in terms of payments and taxes as our early users are based both in Europe and the US and deal with cross-border transactions.What are Do’s and Dont’s for European startups who have a global ambition and build products for a global customer base from Day 1. Anything you would do differently?
Thanks @pjbouten! Love how you’ve thought about incrementally shaping a category with a focus on product and service, and only then thinking about getting the message out there vs the other way around.
And totally agree on the distinctions and overlaps both self-serve and enterprise motions share.
Thanks, PJ, for taking the time to address questions from the great vantage of shaping Showpad into a global, enterprise SaaS brand!