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Insights By Accel

Episode 

24

Learnings on building and scaling Freshworks

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We continue with the #AccelInsights Podcast series, and on this edition we have Girish Mathrubootham, Co-founder & CEO of Freshworks. Freshworks scaled from $1 million Annual Recurring Revenue (ARR) to $100 million ARR in five years and two months, making it one of the fastest growing companies in the ecosystem, and one of the first VC backed software-as-a-service (SaaS) companies in India to achieve this milestone.

learning on building and scaling

In this podcast, Anand and Girish discuss Girish’s early life, and the series of events that led to starting Freshworks. They speak about how Girish’s ability to translate even the most mundane stories, his product training, and focus on culture has helped build a successful organisation poised to grow even further.

Girish talks about his upbringing, and about how he was an average student in school and college. But he really loved to learn; just not in a classroom environment. He attributes most of his learnings to after college as he could learn through practice, not confined to tests and a specific set of topics. Teaching is something close to his heart, and he is always looking for innovative ways to teach or communicate. This has honed his storytelling ability.

His learnings from Zoho, and his ability to tell stories has helped him immensely as he scaled Freshworks. This is especially so when it comes to hiring (Help desk is very boring, he says), and selling his vision for the company to a new hire.

His motto for fundraising is very simple and is something he’s been meaning to tweet for a while: “Data is your enemy, story is your friend”.

Girish further delves into how he got into products at Zoho, and later how business models influence products and not vice versa. Company culture is very close to his heart — Happy “work” organisation is his motto, and he’s always had an eye on how to build the organisation’s culture. The importance of culture fits within your organisation, and gearing the organisation to stay true to its values is further highlighted.

We end the podcast in true Girish fashion, discussing the next leg of growth for Freshworks — the jump to a $1billion business, and how he believes that Freshworks is not an aberration in the Indian product space but is just the beginning of India producing great global product startups, with a simple, yet intriguing story.

Another Podcast from Girish Mathrubootham:

Untold Seed Stories: First 500 Days of Freshworks

Download Pitch Deck

We’re looking for the next generation of successful Indian marketplaces. If you’re an early-stage marketplace founder, apply now here or learn more about the #DecodingMarketplaces Startup Hunt.

We’d love to hear about your experiences with marketplaces. Let us share our learnings and build a better and stronger ecosystem. Write to us at seedtoscale@accel.com to be a part of the Accel family.

Jennifer Phan
Co-founder and CEO, Passionfroot

We’re building Passionfroot 1, an operating system for creators to manage their business.

We’re based in Europe and raised our $ 3.4m pre-seed round from Creandum and US angels such as Vlad (Webflow) and creators like Ali Abdaal.As we’re creating a new category and as the creator economy is global and mostly online, we’re building from Day 1 a global company and product that helps creators monetize around the world.

This brings a lot of complexities especially in terms of payments and taxes as our early users are based both in Europe and the US and deal with cross-border transactions.What are Do’s and Dont’s for European startups who have a global ambition and build products for a global customer base from Day 1. Anything you would do differently?

Krish Subramanian
Co-founder, Chargebee

Thanks @pjbouten! Love how you’ve thought about incrementally shaping a category with a focus on product and service, and only then thinking about getting the message out there vs the other way around.

And totally agree on the distinctions and overlaps both self-serve and enterprise motions share.

Community/Editorial, Relay

Thanks, PJ, for taking the time to address questions from the great vantage of shaping Showpad into a global, enterprise SaaS brand!


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