B2B marketplaces are different. There are tremendous opportunities, but also different challenges. This arises from the business model itself. Having to cater to both the supply and demand side is one thing, the other is adjusting to the nuances of the products and commodities being bought and sold. This is different for every domain and therefore there is nothing that can be replicated. Everything had to be thought through first principles.
One example of a company that did exactly this is Bizongo, the largest business-to-business online marketplace for packaging needs in India. Bizongo has been a phenomenal success story in the last few years, witnessing exponential growth during the pandemic. Founded by Aniket Deb, Sachin Agrawal and Ankit Tomar, the company is now at a significant point, poised to scale. The team raised funding of $110 million in December 2021 and now stand at a valuation of over $600 million.
As Bizongo scales, we thought this was the best time to get CEO Sachin Agrawal to talk about their First 500 days.
I also have on the podcast Prayank Swaroop, my colleague, and partner at Accel, who led the seed round in Bizongo. Prayank has been a part of Bizongo’s journey from the beginning, and he will help us shed light on some of the decisions that helped Bizongo get here.
GMV versus profitable business - 17:14 - 18:31
Creating a culture of trust at Bizongo - 26:14 - 27:06
Building a bond as co founders - 29:23 - 30:24
What is working capital? - 32:06 - 34:18
Business expansion during Covid times - 35:59 - 38:11
We’ll be diving into the initial days, the evolution of the business model, pivots, and finally the challenges due to the pandemic and how Bizongo overcame them. With Prayank here, we will also take the opportunity to dive into how investors think about such businesses and what they look for in founders and the team when they invest.
I thank Sachin and Prayank for coming on and sharing all of these stories and insights about Bizongo’s first 500 days. We wish Sachin and the Bizongo team all the best, they have an amazing few years ahead of them!
We’re looking for the next generation of successful Indian marketplaces. If you’re an early-stage marketplace founder, apply now here or learn more about the #DecodingMarketplaces Startup Hunt.
We’d love to hear about your experiences with marketplaces. Let us share our learnings and build a better and stronger ecosystem. Write to us at seedtoscale@accel.com to be a part of the Accel family.
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We’re building Passionfroot 1, an operating system for creators to manage their business.
We’re based in Europe and raised our $ 3.4m pre-seed round from Creandum and US angels such as Vlad (Webflow) and creators like Ali Abdaal.As we’re creating a new category and as the creator economy is global and mostly online, we’re building from Day 1 a global company and product that helps creators monetize around the world.
This brings a lot of complexities especially in terms of payments and taxes as our early users are based both in Europe and the US and deal with cross-border transactions.What are Do’s and Dont’s for European startups who have a global ambition and build products for a global customer base from Day 1. Anything you would do differently?
Thanks @pjbouten! Love how you’ve thought about incrementally shaping a category with a focus on product and service, and only then thinking about getting the message out there vs the other way around.
And totally agree on the distinctions and overlaps both self-serve and enterprise motions share.
Thanks, PJ, for taking the time to address questions from the great vantage of shaping Showpad into a global, enterprise SaaS brand!