The D2C ecosystem has truly found its feet in India. There are now a lot of great brands making niche, high quality products for targeted audiences. The e-commerce wave has given them a channel of distribution that they own. But as the market matures, there are other needs for young D2C startups. They need marketing, sales, and brand talent, things which they can’t easily get access to in order to grow as fast as they want to.
6:55 - 8:16 - The India opportunity for a digital house of brands.
8:34 - 9:58 - How did Mensa achieve Unicorn status in 6 months?
16:35 - 18:55 - How did Mensa use technology top scale?
19:37 - 21:37 - How did Mensa convince founders to sell their brands to Mensa?
27:05 - 29:25 - Advice for founders from Ananth & Subrata.
Ananth Narayanan’s Mensa aims to solve this problem for the new D2C economy. Mensa is a house of brands which invests in digital-first, D2C brands, and scales them globally. Previously, Ananth was CEO of Myntra, which was acquired by Flipkart, and co-founder and CEO of Medlife, which was acquired by Pharmeasy.
Subrata Mitra, my colleague and partner at Accel, joins me to speak to Ananth about his approach to identifying brands with growth potential, his learnings from Myntra and Medlife, and achieving unicorn status in Mensa’s first six months.
Remember, Mensa is not even 500 days old!
Subrata’s presence is also notable here, as he has had a long relationship with Ananth. Fun fact: Mensa was co-created as a concept by Ananth and Accel working together from the start. We’ll go into more details in the podcast, but Subrata has been in the trenches with Ananth: from ideation to team expansion, and from strategy to building out their tech platform.
I thank Ananth and Subrata for coming on and sharing all of these stories and insights about Mensa’s first 500 days. We wish Ananth and the Mensa team all the best, we are definitely rooting for them!
We’re looking for the next generation of successful Indian marketplaces. If you’re an early-stage marketplace founder, apply now here or learn more about the #DecodingMarketplaces Startup Hunt.
We’d love to hear about your experiences with marketplaces. Let us share our learnings and build a better and stronger ecosystem. Write to us at seedtoscale@accel.com to be a part of the Accel family.
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We’re building Passionfroot 1, an operating system for creators to manage their business.
We’re based in Europe and raised our $ 3.4m pre-seed round from Creandum and US angels such as Vlad (Webflow) and creators like Ali Abdaal.As we’re creating a new category and as the creator economy is global and mostly online, we’re building from Day 1 a global company and product that helps creators monetize around the world.
This brings a lot of complexities especially in terms of payments and taxes as our early users are based both in Europe and the US and deal with cross-border transactions.What are Do’s and Dont’s for European startups who have a global ambition and build products for a global customer base from Day 1. Anything you would do differently?
Thanks @pjbouten! Love how you’ve thought about incrementally shaping a category with a focus on product and service, and only then thinking about getting the message out there vs the other way around.
And totally agree on the distinctions and overlaps both self-serve and enterprise motions share.
Thanks, PJ, for taking the time to address questions from the great vantage of shaping Showpad into a global, enterprise SaaS brand!